Sabah served as a Community Advisor to the Mayor of London, helping shape landmark Eid initiatives that brought joy, visibility, and celebration to the heart of the city. Her work brought community cohesion and cultural pride to life through high-impact public events.

Approach & Ethos

Sabah’s approach combined advocacy, creativity, and cultural nuance. Her vision of community celebration is one that uplifts — not just performs — inclusion.

– Launched and hosted the inaugural Inspiring Muslim Awards in Trafalgar Square, celebrating unsung heroes across Muslim communities.

– Led the rollout of London Eid Lights — illuminating key city landmarks including the London Eye and Natural History Museum to mark Eid.

– Provided insight and cultural leadership to the Greater London Authority, ensuring inclusive planning and representation.

– Demonstrated how public celebration can be both joyful and strategic — changing narratives while building trust.

“We turned celebration into statement — and made joy a form of advocacy.”